Simply put , Kiran's passion , Leather Manufacturer's Patience, Sana's Scribble, Artisan's Integrity - came together at the right time - and the result is SANAS.
Who is Kiran ?
Kiran Karnati is a pioneering innovation leader from Ohio, USA and the winner of prestigious " 2016 Ohio Asian Technology Leader " Award as well as achieved the distinction of winning many other awards, has energized multiple platforms and audiences including "TEDx" and "AI Summit" with his thoughts and disruptive ideas.
Kiran and his wife Shilpa have been married since 2010. 5 years into their marriage 2014 Shilpa was pregnant and they wanted it to be a surprise and did not find if they were having a buy or a girl. Kiran wanted to a Girl and Shilpa wanted to a Boy. On April 13, 2015 Kiran dreams came true and surprise ended - little princess was born. The doctor placed the girl on the mother and when he saw the little girl with big eyes staring at her mother, without blinking and holding her head up , The first word that came to Kiran's mind was "Brilliance". Hence they named the little princess "SANA" , which means "Brilliance".
"Its Not Resources - but Resourcefulness is the key to achieve Results."
Later its almost Shilpa's birthday in August and Kiran wanted to present her a lifelike portrait of his wife "Shilpa" and daughter "Sana" together in one portrait. Everyone Kiran approached to help , told him it is impossible to do it in the time and budget he wanted. Kiran is one of those individuals who do not believe in "Impossible". So Kiran picked up a book on how to draw lifelike portraits , read it over night and started drawing the portrait by himself the next day. It took a long time but he completed it before her birthday.
" Dream of things that never were, and ask why not? "
It was 2016 Spring, Sana turned 1, just started walking and started calling her dad "Pappa". Kiran Wanted a Leather Bag. As a person who does not compromise for nothing but the best of the best, Kiran wanted -
A bag that he is sure is made of the best leather ,
A Bag that he can choose the leather color,
A Bag that he can Personalize with his daughter's name on it, and
A Bag that is handmade with highest quality craftsmanship that it can outlast his life, so that he can leave it behind as a legacy to Sana.
He started asking his friends and they laughed at him and said it is "IMPOSSIBLE" to find a company that can meet all these requirements.
"Opposite Of Courage is Conformity"
Again Kiran took this as a challenge and decided to learn how to build that leather bag by himself and started reading books to learn about types of leather , types of bags and the process of constructing leather bags.
" If you Judge those who are Real - you will end up Loving those who are Fake. "
After learning about the Leather Tanning process at a detailed level, Kiran realized that many companies who have been selling bags made of Chrome Tanned Leather and claiming it as the best leather. In reality, Chrome Tanning is a cheapest way to produce a leather , this process only uses chemicals , takes less than a week produce and also very harsh on the environment.
Many companies also claim they love the imperfections on the grain side ( outside) of the leather. In reality, there are Leather Grades which determine the quality of the leather based on how much imperfections exist on the leather. Grade A - minimum to no imperfection, Grade B - moderate imperfections that are not noticeable from a distance, Grade C - with noticeable imperfections and holes. Many companies buy lower grade leather to save cost and claim they love imperfections and they suggest their customers to love those imperfections as well.
" If you can Imagine it , you can Achieve it. "
Kiran decided he wanted a bag made out of only Italian Calf skin as it is known for its superior flexibility, luxurious soft touch and yet extremely durable , and he wanted it to be Vegetable Tanned Leather , which means it is tanned with natural vegetable tree bark using a very long and ancient tanning technique, taking more than 40 days to produce, making it the most environmentally friendly leather tanning process and the resulting in luxurious leather with very superior qualities to hold its shape and the beauty it gains as it ages over time. Kiran Worked with many Tanneries around the world until he found one who can to make the perfect Italian Vegetable Tanned Leather meeting all his specifications and can make it consistently in all exotic colors Kiran wanted.
Then Kiran took the challenge of bag design, with his intrinsic flair for innovation and creative problem solving abilities as well as his strategic partnership skills he not only landed on 1 but almost 50 Men and Women Leather Bags and Accessories. It was clear to Kiran's business mind at this point that he is not the only person in the world who value the quality products in their purest form and decided to turn this personal project into a business launch and serve those like minded people with best hand made products, made out of rarest leather and highly customized to meet their taste.
Where did SANAS name and Logo come from ?
So the business needed a name , after brainstorming hundreds of potential names and not satisfied, Kiran looked at his inspiration in life ... his daughter "SANA" and realized what can be a better name and mascot for this business than the source of the inspiration her self - SANA ?
Kiran added an extra letter at the end of his daughter's name to give it a better sound and make it a palindrome word (spelled the same backwards and forwards) which give the brand name a more symmetric look.
At that moment a new Company was born : SANAS .
Although the original logo and mascot were very eye catchy and Kiran even managed to hide a secret message in the mascot, he did not think it has the elegance he was looking for to represent the luxury brand he is launching. He was looking for a more simple and elegant logo.
That evening Kiran and his daughter SANA at that time a 2 and half year old were playing and doodling together and SANA scribbled an angel like shape on a paper as part of her play with Kiran.
The idea that "this shape can be the logo for the SANAS brand ", hit Kiran like a lightning bolt. After all - what can be a better logo for SANAS brand than the drawing SANA her self made ? Every time Kiran is faced with a dead end problem he looks at SANA and one way or the other She helps him through it.
Kiran turned that scribble into a logo and Inspired from Louis Vuitton canvas , Kiran also wanted a SANAS canvas but one that blends more closely with the main logo than how the Louis Vuitton canvas is a gathering of totally independent icons.
Kiran put his creative juices to work and spent several nights using the parts of the original logo and rearranged in several different combinations and arrangements to form three more icons, so that they can be arranged in a canvas format similar to that of Louis Vuitton. Here is the result of that labor.
SANAS Canvas pattern icons are in one of a kind creative harmony with its main logo , because they are made out of parts from the main logo.
SANAS received compliments from several designers that in their opinion SANAS brand canvas pattern design is superior, from a design perspective than the original Louis Vuitton Brand Canvas pattern.
Kiran spent almost 2 years collecting rarest materials and perfecting the craft and designs of the bag and the brand , Its 2018 and time to launch the business and let the world experience SANAS. What can be a better date to launch than the third birth day of SANA - April 13 2018.
" Greatness is to standout from the crowd. "
SANAS stands out With 3 Core Values.
Proof : Made with Rare Italian Calf Skin, 100% Vegetable Tanning Process, 100% Full Grain Layer, Finest Grade Leather, Top of the Line Hardware, Multiple Quality check points.
Proof : 100% hand crafted including tanning, cutting, edge finishing, hand Sewing and hand riveting over 10 days to construct each master piece to ensure every SANAS product will last 100 years.
Proof : Personalize your bag with your choice of leather color , inside and outside, pretty soon we will offer customization at each individual leather piece level to fit your taste.
SANAS Brand 3 Core Values are summarized into One Promise - " ONE OF ONE LIKE YOU".
" Who SANAS Loves to Serve ? "
We know we cannot be everything for everyone.
If you are tired of using low quality leather goods ,
" those which do not last long , those which do not help you stand out from the crowd , those which cost you more money over time "
and looking for a once in a lifetime investment on the highest quality , luxurious , durable and extremely personalized , companion leather product, which you want to love owning for the rest of your life and be proud of to pass it along as your legacy to your next generations !
Then You wanna own SANAS products and We Love to bring your imaginations to life and stand behind them for a lifetime.
Certainty ... !
There is no more important need when you are investing on the best bag you ever owned ... to know it will last as long as your lifetime and will last longer to pass it down as a Heirloom to your next generations.
Variety ... !
With more than 40 models ... 9 unique exterior Marvel Leather colors, 13 Interior Suede Leather Lining Colors, There is no other brand which can offer the Variety SANAS offers.
Unique .. !
Your Choice of deciding if you want SANAS Brand logo on your Bag or not and most importantly Embossing Your Own Monogram of 10 characters gives every option you need to make your master piece as unique as you are and Truly "ONE OF ONE LIKE YOU".
Love ... !
Diamond is Forever ... SANAS is for a Lifetime.
We believe the best way to express your love is to custom make one of SANAS Bags for your loved one, which is made for them they can use it everyday , and it lasts all their life.
Give ... !
We Could not agree more. At SANAS we believe "We can make a living by what we Get, We make a Life by What we Give."
With Your SANAS Bag Purchase You will be Feeding 10 Hungry Kids. What better way to make a purchase than knowing for sure the WHY behind the product is better than the Product itself ?
Kiran is very confident that SANAS Brand continues to innovate new leather materials and hardware standards, craftsmanship techniques to push what they believe is possible , compete with what they are capable of , as well as pushing the leather industry's boundaries and keep its promise.
Its Time to "Express Your Uniqueness".
Finally after 2 years of labor , a personal learning project turned into a SANAS Brand with 50 models of highly customizable bags, made of our best Italian vegetable tanned leather are launched as scheduled on SANA's birthday April 13 2018.
" Key to Living is Giving. "
At SANAS , we believe , we can make a Living by what we Get, but we can only make a Life by what we Give.
Personally coming from a below middle class family , where their entire family lived with $2 per month income of their father, while Kiran was growing up, No one understands better than Kiran, what it means to be hungry and not being able to focus on education with an empty stomach.
While working on his Visa to Germany , away from his Family, Kiran had to depend on meals donated by a Krishna Temple in Hyderabad, India. Every day for 6 months he used to travel an hour to get to that temple on time for the lunch, where they donate food to homeless people. If it was not for those people who donated those meals and those with big enough hearts who lend him Thousands of Dollars worth of money at an 18 year old age with nothing but a passion to succeed in Life , so that Kiran could buy his first flight ticket to land in Germany, the story you read above would not have happened.
There is nothing more fulfilling to Kiran than paying it forward.
Kiran Says " If there is one legacy Me and Shilpa want to leave behind for our Daughter Sana , it is this cause to feed as many children as we possibly can in our lifetime and the ambition to end ' Childhood Hunger '. We know this goal is much bigger than ourselves and we want to lead her by example , so that she can continue this journey after us. "
SANAS sincerely welcomes you to join us in this journey to produce the best of the rarest leather products at affordable prices and Take on the challenge to fight against the "Childhood Hunger".